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Influencers and Shoppable Content: The Future of Social Media

The pandemic has fundamentally changed how we behave online, from the way we work to the way we connect with our loved ones. Making purchases online also took a whole new dimension, with even consumers who were previously slow to adapt to online shopping now filling up their digital carts.

Anticipating the demand for seamless integration of content consumption and e-commerce solutions, social and tech platforms--like Google, Amazon, and Facebook--are starting to offer new opportunities for brands to accommodate these changing social media habits.

Influencers are at the forefront of this virtualization of shopping. Through authentic storytelling capabilities that have proven to move a brand’s audience from top to bottom-funnel, they are the ones who made social commerce possible, and will be the ones to move it forward.

In our white paper, you will deep dive into the future of social media, and understand how the main social platforms are innovating when it comes to monetization opportunities for brands. On top of that, you will learn why influencers are crucial to any marketing strategy in the age of shoppable content, and how they can help you boost conversion rates and stay ahead of the curve.

Want to know more?
Download our white paper by clicking here.