CASE STUDY

Paramount Pictures

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How do you successfully launch a movie in 2020?

Paramount aimed to create awareness, drive positive conversation, and amplify buzz around the new Sonic movie. In order to help them reach an international audience, IMA developed a tailored influencer marketing strategy and paired Paramount with expertly selected Gen Z, Mom, and Lifestyle content creators. They were invited to attend the movie’s premiere event. The influencers brought their followers along for the family-friendly experience, documenting event activities and encouraging followers to see the movie in theatres!

 
 
 
 
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“Sonic the Hedgehog earned $100 million globally during its Presidents’ Day weekend launch, supplanting 2019’s Detective Pikachu for the biggest inaugural showing ever for a video game adaptation. The better-than-expected start is even more notable since movies based on video games tend to be rejected by moviegoers.”
— variety.com
 
 

THE RESULTS

MASS AWARENESS
AUTHENTIC ENGAGEMENT
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BRANDED CONTENT
 
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 Interested in working together?

 
 
 
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