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CASE STUDY

#MonclerGenius

 
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THE IDEA
 

ONE HOUSE
DIFFERENT VOICES

“A hub of exceptional minds operating in unison while simultaneously cultivating their singularity”
— Moncler
8 COLLECTIONS

1 | Pierpaolo Piccioli
2 | Moncler 1952
3 | Moncler Grenoble
4 | Simone Rocha
5 | Craig Green
6 | Kei Ninomiya
7 | Hiroshi Fujiwara's
8 | Palm Angels
* Poldo Dog Couture

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ONE HOUSE | DIFFERENT VOICES
 
 

Moncler is breaking the traditional one-collection-per-season cycle by dropping eight co-created collections per year, collaborating with some of the best names in the industry. To ensure coverage of each individual launch, influencers were selected to optimize brand awareness, online traffic and sales.

 
 
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Mass awareness & consideration
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The ambassadors are year-long partners of Moncler, who create inspirational branded content on an ongoing basis (always-on) as well as around several GENIUS collections.

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Quality content & loyalty
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The macro creators are contracted based on their match to a specific GENIUS collection and create editorial, engaging content for Moncler.

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High engagement & buzz
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The micro creators are activated around specific GENIUS drops for their edge and engagement opportunities.

 
THE SOLUTION
 

Hero influencers brought their A-game!
Throughout an always-on, year-long campaign, hero influencers promoted the drops of the capsule collections by showcasing their ultimate streetwear style and creating content around launch and press events. Influencers were chosen for their ultimate relevance amongst high-end audience. These influencers are followed by the likes of Dua Lipa, Kendall Jenner, Troye Sivan and others, proving their viral power.

 
 
THE RESULTS
 
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Interested in working together?
 
 
 
 
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