CASE STUDY

#dieselbeachwear
#dieselpride
#dieselloungewear

WHAT MADE THIS CAMPAIGN SPECIAL?

Diesel is unconventional. They’ve built their brand for a new breed of consumers. Diesel enables development, challenges the rules and fosters creativity.

Our answer was to find influencers who embody these same qualities. By taking risks instead of sticking to the status quo, we presented a CREATIVE AND DARING INFLUENCER SELECTION.

The Diesel marketing campaign included three different collection drops, which all influencers participated in. This gave us the advantage of LONGEVITY OF THE INFLUENCER COLLABORATION AND RELATIONSHIP.

The core message of the campaign surrounded GLOBAL TOPICS. Influencers did not shy away from sharing their opinion on controversial topics.